Car Insurance, Loan, Purchase, Lease Decisions

New article about making big decisions

February 26, 2006 on 6:41 am | In Uncategorized |

According to an article from February 17, 2006 published in The Boston Globe, some psychology scientists are advising us not to think rationally when making big decisions. Here is a link to the article

Link to article!

Quoted in the article Ap Dijksterhuis, a professor of psychology at the University of Amsterdam, recommends that the consumer follows their gut when making big, complex decisions like buying a house, or a car, etc. According to the research team he had led, people can not make big decisions in a rational way
Well, I think this is a strange conclusion. This is precisely what we are working on developing tools that help us, the consumer, to make those big decisions in a rational way. Why should I base my decisions that have the impact to the extent of tens of thousands or hundred of thousands of dollars based on following my gut

I would rather know why and how I am making a decision. If I know and I make a mistake, I will know how not to repeat the same mistake next time. And if I use a tool that helps me handle multi criteria and multi option decision in a rational mind, why would not I make a better decision than just “following my gut”.???

In a situation where time is of essence and we have to make a decision in a manner of a few seconds, following your gut could be the best choice, but I cannot imagine that being the case when we have minutes, hours or days to finalize a decision.

What do you think?