Car Buying: Why Should We Think Rationally When Making Decisions
March 6, 2006 on 6:43 am | In Uncategorized | No Comments“Somewhere along the line of development we discover what we really are, and then we make our real decision for which we are responsible. Make that decision primarily for yourself because you can never really live anyone else’s life.”
Quote from a saying from Eleanor Roosevelt
We started a discussion about decision making and what is important about it. In the previous posting we briefly touched on the article in the Boston Globe from February of this year, and we stressed the notion of how important is to make decisions for ourselves and by ourselves and for sure not just by “putting trust in our gut feeling”
So, do you believe that making decisions on your own accord is important? Would you just buy a car for example purely on the recomendation of a test drive experience posted by someone on Automotive web sites? I rather not. As the quote from Eleanor Roosevelt states above ” we should make decisions we can live with”. So if that resonates with you then you need to take into account multiple criteria when making the decison on a given car for example.
So, you will take into account make criteria and put some weight on each one of them. What are those criteria? Well they could be many and probably they will be slightly different for each one of us. For some the fuel efficiency of a car would be important as well as the safety features. Others will jump in a car and love it for the way it drives and feels. Yet another set of people would look into the sticker price, and financing options as well as rebates. And the story goes.
Wouldn’t it be good to be able to take into account may be even all of the above factors and make the decision by weighing all of them? I would say. But then how do we analyze such a multi-criteria problem?
We have some ideas and will provide those soon. What do you think? Do you have recommendations? We can incorporate those recommendations in the tools we are preparing. Would love to hear from you.
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