Travel China and Beyond

Doing business in China - a good book to read

I wanted to give my readers a quick summary of a very good book that was published awhile back in 2004, but is still very relevant to doing business in China. The book, Doing Business in the new China, is a very useful reading for anyone who interacts with business partners and customers in China. No matter whether you do that infrequently during the occasional business trip or you are actually working in the country, this book will give you good foundation on markets, product segments, incomes etc. among the Chinese consumers and markets.