Starbucks and the Forbidden City — Take II

July 15, 2007 on 4:37 am | In Uncategorized |

Well, just when we thought that the noise around Starbucks’ presence in the Forbidden City is going down, the “unthinkable” happened — the famous coffee shop is out… Earlier in the year (in January I posted about the controversy that was brewing up in Chinese papers and TV — here is the posting

Accoding to Seattle Times, Starbucks is closing its outlet in the Forbidden City. “So what?” you may say — well, I think it is a big deal — put enough noise and nationalistic spin on an issue and you may achieve what you were seeking… Question is what is next? Get a tea house in its place? May be it will be more appropriate, but then will that match the original courtyard? No! Nothing will match the original courtyard. It is gone. So, if you wanted to have your picture taken with the Starbucks logo in the Imperial Palace, too bad - you missed your chance.

If you would like to read some more on the impacts of cultural differences around the world you may want to check out this book: Understanding the Cultural Landscape

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